來台灣，不只是吃鼎泰豐、買鳳梨酥、吃滷肉飯。
在某一群人的心裡，來台灣旅遊的「必到清單」裡，還有 ElsaGusa。
台灣的美食相當豐富，也因此有許多海外華人笑說：「只要來台灣旅遊，喝個幾天珍珠奶茶、吃幾晚夜市，除了發胖，就是長痘痘。」的確，在這座悶熱潮濕的小島上，早上日照強烈，白天通勤騎機車、搭捷運，晚上逛夜市、吃鹹酥雞、喝手搖飲，回到家又躲進冷氣房，這樣的生活方式很好玩，卻也讓肌膚壓力極大。
出油、悶住、粉刺、痘痘、反覆敏感，成了許多台灣人的「日常功課」。於是，在台灣街頭，你很常會看到：「清粉刺、做臉、美容護膚」的招牌，皮膚科診所門口大排長龍的景象。痘痘與粉刺，彷彿成了這座島嶼默默存在的一種文化背景。
粉刺達人．艾莎古薩的誕生
大約在二十多年前，在這樣的環境裡，出現了一個名為 「粉刺達人．艾莎古薩」 的保養品牌——ElsaGusa。
創辦人 Elsa曾經也是滿臉痘痘、粉刺與痘疤的「豆花妹」，她試過各種偏方、醫美療程與標榜「強效」的保養品，短暫好過一陣子，卻又因為過度刺激變得更敏感、更脆弱。經過長時間的摸索、失敗與修正，她終於逆轉了自己的膚況。也因此，她決定把這段路整理成一套可以複製的邏輯，成立了 ElsaGusa——
- 不需要針清、手擠得滿臉紅腫
- 不只靠藥物壓痘痘
- 只要懂得居家護膚的意義與節奏，就有機會像她的顧客們一樣，慢慢擺脫「豆花妹」的稱號，真正回到自然穩定的好膚況。
一路走來，ElsaGusa 幫助了非常多人逆轉痘痘肌膚，甚至連皮膚科醫師也紛紛前來探詢：
這個沒有大量廣告、只靠口碑的小品牌，到底在做些什麼？
衛教之外，更重要的是「保養教育」
當皮膚科醫師們真正認識 ElsaGusa、成為 Elsa 的好友之後，他們才赫然發現：原來 ElsaGusa 這樣一個低調、沒有鋪天蓋地廣告的品牌，居然如此用心在進行 「保養教育」。
是的，保養教育跟所謂的「衛教」其實是不一樣的。
- 衛教：強調的是皮膚原理、疾病機轉、用藥方式
- 保養教育：著重在「回到生活現場」，在家裡、在戶外、在旅行途中，怎麼為自己調配出適合的保養方案，特別是對付難纏的痘痘粉刺與敏感肌
許多皮膚科醫師大讚 ElsaGusa：「很少有品牌在這方面做得這麼好！」
會如此願意投注精神在「教育」，而不是只專注在「販售瓶瓶罐罐」，跟 Elsa 的家庭背景非常有關——她家裡沒有人是做生意的，所有長輩都在教育界工作。
於是，Elsa 很自然地把顧客當成「想被幫助的學生」，而不是「必須被說服的消費者」。
這些年，她把諮詢的經驗寫成了多本保養書，也有許多肌膚好轉的顧客願意現身說法，公開自己保養前後的照片。他們說：
「只要可以幫助到別人，我絕對願意！」
舅舅在實驗室，Elsa在顧客身邊
一路走來，ElsaGusa 幫助了非常多人逆轉痘痘肌膚，甚至連皮膚科醫師也紛紛前來探詢：
這個沒有大量廣告、只靠口碑的小品牌，到底在做些什麼？
他是一位低調卻功力深厚的保養品研發製作專家，把「大眾以為的」與「實際在實驗室裡發生的」，做了非常清楚的分析與整理。
在這樣的前提下，Elsa 扮演著一個很特別的角色：她成為了 「配方專家與使用者之間的橋樑」。
她把研發者的語言，轉譯成一般人聽得懂、做得到的語言：
- 為什麼配方要這樣搭配？
- 哪些成分其實不適合某些膚質？
- 要如何在真實的作息與壓力之下安排保養步驟？
也因為這樣，Elsa 的保養諮詢一直都十分熱門，甚至在香港、新加坡、馬來西亞都有她的粉絲，
有人願意開車五小時到指定的地點諮詢，就為了換得一張自然好轉的臉。
這些海外顧客常常笑著說：「好羨慕台灣人，有 ElsaGusa！」
在他們的國家，多半還是仰賴進口的歐美、日韓保養品，很少有品牌如此專注在「真正讓困擾好轉」，尤其是難搞的粉刺痘痘與敏感肌膚。
從香港圖書館，到台北的一間小店
有一位住在香港的媽媽說，兒子的肌膚長時間受到很大的困擾，使用過太多高濃度 A 酸引起泛紅、敏感、刺痛，痘痘卻仍然一波接一波。他們全家人聚在一起，甚至會為兒子的肌膚禱告，求一個改變的機會。
後來，有一天他們去到了香港的圖書館，想找找有沒有新的解決方法。沒想到，就在書架上遇見了 Elsa 的保養書——《我也不想一直長痘痘》。翻著翻著，他們突然有一個共識：「就照這本書說的去做吧。」於是，他們立刻決定，帶著書飛到台灣找 Elsa。
在 Elsa 的協助下，一步一步簡化、調整他的保養方式與生活習慣，從壓力、睡眠、清潔、保濕屏障慢慢重建。等到肌膚好轉得很徹底，這位媽媽才告訴我們：
「遇到你們，是神蹟。」
現在兒子在英國念書，每次出國前，他都會準備一整年份的保養品安心求學，而他們仍舊說著同一句話：
「好羨慕台灣人有 ElsaGusa！」
為了一場婚禮，從馬來西亞飛來台灣
有一位住在馬來西亞的顧客，當初也是因為即將結婚，卻滿臉痘痘、壓力極大。她透過臉書找到了 Elsa，於是展開了好幾次線上諮詢。從洗臉方式、保養步驟，到飲食與作息調整，一步一步把肌膚拉回穩定狀態。
等到真的站在婚禮上、拍婚紗照時，她可以帶著安心與自信面對鏡頭。從那之後，只要有機會，她就飛來台灣。
2025 年 ElsaGusa 搬到「捷運忠孝新生站」附近之後，她開心地說：
「很好找！出了捷運就看到了！」
新加坡跟香港的顧客也說：
「我好想念台北。每次去到台灣，唯一一定會排進行程的，就是 ElsaGusa，其他都隨便沒關係。」
我相信，在某一群人的心裡，
台灣的 ElsaGusa，就是他們造訪台灣的最大理由之一。
2025：搬家到忠孝新生，一個更完整的體驗場域
2025 年，ElsaGusa從台北車站周邊的一家小店，搬遷到捷運忠孝新生站 2 號出口附近的巷弄裡。這次搬家，不只是地址換了，更是把 Elsa 一直想要傳遞的思維放大實現：痘痘好轉，不該只糾結在保養品的成分、添加濃度與比例。更重要的是，你要親身體驗如何照顧自己的身心與肌膚。
在這個新的地方，許多人一走進來就會不自覺地說：
「這裡好舒服，來了就不想走！」
空間沒有壓迫感，也沒有一定要消費的壓力，你會順著動線，走過幾個小站——
第一站：小聊吧 Small Talk Bar
這裡是你可以隨性站著或坐著，跟保養諮詢師輕鬆聊天的地方。把你的作息、困擾、飲食、壓力通通說出來，讓諮詢師幫你一起「篩選」出真正適合你的品項與節奏。
第二站：ElsaGusa VIP Lounge & SkinCare Bar
接著，你會走進 ElsaGusa VIP Lounge，這裡有一個特別的 SkinCare Bar。你可以在這裡放鬆心情，親自體驗一整套屬於自己的保養流程：從洗臉、敷水、擦乳霜，到溫柔按摩。
很多人都覺得很神奇：只要來過一兩次，肌膚進步的幅度非常快。因為當心情放鬆，肌膚的緊張感也會跟著降低，一切就能按部就班地好起來。
第三步：深度保養體驗與一對一諮詢（預約制）
如果你真的很想要進一步理解，自己的臉到底要怎麼好轉、該如何篩選產品，也歡迎線上預約「深度保養體驗與諮詢」。在一杯咖啡，或是五星級飯店等級的小點心陪伴之下，跟著 ElsaGusa 的保養節奏，很多人都在過程中發現：
「原來，好轉沒那麼難。」
VIP Lounge：不只是保養，是會回家的地方
在 ElsaGusa 的 VIP Lounge，保養只是開始。
這裡經常會有各種「生活感」的呈現：與粉絲互動的音樂活動、小型現場演出，就連街坊鄰居也會紛紛前來參加。有時是品酒會、有時是攝影展覽，也會在聖誕節舉辦花藝手作課程。來過的顧客常常說：
「謝謝 Elsa 每年都照顧我們這些好友，我從沒有喜歡一個品牌這麼久！身為 Elsa 的好朋友，我覺得很幸福，永遠支持 ElsaGusa！」
也有人分享：
「在工作上遭遇霸凌與挫折的我，從南部上來台北工作、離鄉背井。有一次來到這裡，遇見 Elsa，她邀請我坐下來聊聊。突然覺得，在台北我也有了一個家的感覺。說著說著，就忍不住想哭了。」
對我們來說，這裡不是一間純粹的「店」，而是一個讓肌膚被好好照顧、讓心情被好好接住的地方。
寫書的力量，與我們想說的一句話
也許，這一切也算是「寫書的力量」。Elsa 的保養書被許多海外華人看見，甚至也讓美國人、日本人感到驚艷。無論你身在世界的哪個角落，都讓我們繼續成為你肌膚好轉的好夥伴。
我們相信，對某一群人來說，來台灣的最大理由之一，就是這裡有 ElsaGusa。
We always care.
Why Some People Fly to Taiwan for ElsaGusa
When people talk about visiting Taiwan,they usually mention Din Tai Fung, pineapple cakes, braised pork rice,and of course – bubble tea and night markets.
But for a certain group of travelers,there is one more must-visit stop on their list: ElsaGusa.
Taiwan is famous for its rich, delicious food. Many overseas Chinese even joke:
“Whenever we travel to Taiwan,after a few days of bubble tea and night market snacks, we don’t just gain weight – we also gain new breakouts.”
On this small, humid, subtropical island,we wake up in strong sunlight, ride scooters or squeeze into the MRT, eat late at night, and sleep in air-conditioned rooms all summer long.
It’s a fun way to live, but a very challenging environment for the skin.
Oily T-zones, clogged pores, persistent acne, and recurring sensitivity become part of everyday life. Walk down the streets of Taiwan and you’ll see:
- countless signs for “pore cleansing” facials and beauty salons
- long lines outside dermatology clinics
In a way, acne and blackheads have become an invisible part of Taiwan’s lifestyle background.
The Birth of “ElsaGusa – Blackhead & Acne Expert”
Over twenty years ago, in the middle of this environment, a skincare brand called “ElsaGusa – the Blackhead & Acne Expert” was born.
Its founder, Elsa, once had a face full of acne, blackheads, and marks. She tried all kinds of things – home remedies, strong treatments, and “powerful” skincare that promised quick results, only to find her skin becoming thinner, more irritated, and more reactive.
After years of trial, error, and careful adjustment, she finally turned her skin around.
From that experience, she decided to build a brand that would share a clear, repeatable way
to care for troubled skin at home.
At ElsaGusa, the idea is simple:
- No painful extractions or aggressive squeezing
- Not relying only on medication to suppress acne
- Instead, teaching people how to understand their skin,
and follow a calm, consistent routine that fits real life
Over the years, ElsaGusa has helped countless people move from inflamed, breakout-prone skin to calmer, clearer complexions.
Our results have even drawn the attention of dermatologists, who come to visit out of curiosity: what exactly is this small, word-of-mouth brand doing differently?
Beyond Medical Education: Everyday Skincare Education
As more dermatologists got to know ElsaGusa and gradually became friends with Elsa, they were genuinely surprised.
They realized that this small brand – with no big advertising campaigns – was quietly investing a huge amount of effort into skincare education.
There is an important difference:
- Medical education focuses on skin biology, diagnoses, and treatments.
- Skincare education focuses on daily life –
how to care for your skin at home, outdoors, and even while traveling,
especially when your skin is “problematic”: acne-prone or sensitive.
Many dermatologists have told us:
“It’s rare to see a brand doing education this well.”
Elsa’s dedication to education rather than just selling more products comes from her family background – no one in her family was a businessperson.
They all worked in education.
So Elsa naturally treated her customers not as targets to convert, but as people she truly wanted to teach and help.
Over the years, she turned her consultation stories into several skincare books. Many customers who experienced real improvement even volunteered to share their before-and-after photos, saying:
“If my story can help someone else, I’m absolutely willing to show my face.”
The Uncle in the Lab, and Elsa as a Bridge
You might wonder: who has been quietly supporting Elsa’s skincare philosophy all this time?
The answer is her uncle – a highly respected, low-profile expert in Taiwan’s cosmetic formulation and manufacturing field.
With decades of lab experience, he constantly compares what the public believes about skincare
with what formulators actually know from science and how ingredients behave in a formula.
In this partnership, Elsa plays a very special role: she becomes the bridge between the formulator and the everyday user.
She translates the language of R&D into words real people can understand and apply:
- Why certain ingredients are chosen
- Which formulas don’t suit certain skin types
- How to design a routine that fits real, imperfect life
Because of this, Elsa’s skincare consultations have always been in high demand. Her work has quietly reached Hong Kong, Singapore, Malaysia, and beyond.
Some fans have even driven five hours just to meet her at a specific location, all for the chance to finally earn back a naturally clearer, healthier face.
Many of them say:
“We’re so jealous of people in Taiwan – they have ElsaGusa.”
In their home countries, shelves are dominated by big imported brands from Europe, America, Japan, and Korea. It’s rare to find a local brand so focused on
truly improving troubled skin – especially stubborn blackheads, acne, and sensitivity.
A Hong Kong Family, a Library, and a Book
One story from Hong Kong has stayed in our hearts for a long time.
A mother told us that her son had struggled with severe skin problems for years. In an effort to help him, they had used strong treatments like high-dose retinoic acid.
His skin became red, sensitive, and painfully reactive, yet the breakouts still kept appearing.
The whole family felt so helpless that they would gather and pray together for his skin, asking for a way out of this endless struggle.
One day, they went to a public library in Hong Kong hoping to find any information that might help. By chance, they came across Elsa’s book “我也不想一直長痘痘” (“I Don’t Want to Keep Breaking Out Either”).
As they flipped through the pages, they felt that Elsa’s explanations finally made sense. Right there in the library, they decided:
“We’re flying to Taiwan to find Elsa.”
They came to our studio in Taipei, followed the routine and adjustments we suggested, and over time, his skin improved steadily and completely. Only after his skin had fully calmed down did his mother tell us, with tears in her eyes:
“Meeting you was a miracle for our family.”
Today, her son is studying in the UK. Each time before he leaves, they prepare a one-year supply of ElsaGusa products for him, so he can focus on his studies with peace of mind.
And every time we speak, they still say:
“We’re so jealous of people in Taiwan – they have ElsaGusa.”
A Bride-to-Be from Malaysia
Another customer from Malaysia found us during a very stressful time in her life.
She was preparing for her wedding – a moment when everyone hopes to look and feel their best – but her face was covered with acne. As the big day approached, she grew more and more anxious.
One day, she discovered Elsa on Facebook and decided to reach out. What started as a single message turned into many online consultations.
Step by step, we simplified her routine, adjusted her habits, and focused on calming and clearing her skin instead of fighting it harshly.
Eventually, her breakouts settled, her complexion became clearer, and she could finally look forward to her wedding photos without fear or embarrassment.
Since then, whenever she has the chance, she flies to Taiwan to visit us in person.
After we moved to our new location near MRT Zhongxiao Xinsheng Station, she laughed and said:
“It’s so easy to find you now! As soon as I come out of the station, I can see ElsaGusa.”
Customers from Singapore and Hong Kong often tell us:
“I miss Taipei so much. Every time I visit Taiwan, the only thing I must plan is a trip to ElsaGusa.
Everything else on my itinerary is optional.”
We truly believe that for some people, ElsaGusa in Taiwan is one of the main reasons they choose to visit this island.
2025: A New Home near Zhongxiao Xinsheng Station
In 2025, ElsaGusa left its tiny shop near Taipei Main Station and moved to a quiet alley
just a short walk from MRT Zhongxiao Xinsheng Station, Exit 2.
This move was more than just a change of address. It was a way to expand an idea Elsa has always believed in:
“Clearing acne is not only about ingredients and percentages. It’s about deeply experiencing
how to care for your skin – and yourself – in everyday life.”
In this new space, many visitors say the same thing as soon as they walk in:
“It feels so comfortable here… I don’t want to leave.”
The atmosphere is open and gentle, with no pressure to buy anything.Your visit naturally flows through a few simple stops:
1. Small Talk Bar
Your first stop is our Small Talk Bar. Here, you can casually stand or sit and chat with a skincare consultant.
You share your routines, habits, diet, stress, and worries, and they help you filter what truly fits you – not by adding more bottles, but by designing a realistic, kind routine for your skin.
2. VIP Lounge & Skincare Bar
Next, you enter the ElsaGusa VIP Lounge, where our Skincare Bar is located.
This is where you can slow down and experience a full skincare routine on your own skin – cleansing, applying, massaging – with gentle guidance if you need it.
Many guests are surprised by how quickly their skin starts to improve after just one or two visits.
When your mind relaxes, your skin relaxes too. Your face no longer feels tight or “on guard,” and your routine becomes something your skin can finally trust.
3. In-Depth Skincare Experience & Consultation (by appointment)
If you truly want to understand how your skin can get better and how to choose the right products and steps, you’re welcome to book an in-depth Skincare Experience & Consultation.
Over a cup of coffee or a dessert you’d normally expect in a five-star hotel, we walk you through ElsaGusa’s way of caring for the skin: simple, kind, and realistic.
Many people leave saying: “I didn’t realize that getting better could feel this easy.”
Life in the VIP Lounge – A Place That Feels Like Home
At the ElsaGusa VIP Lounge, skincare is only the beginning.
This cozy space often turns into a small living room for our community – with live music sessions, fan gatherings, and mini concerts where even neighbors drop by to join.
We also host intimate events such as sake and wine tastings, small photography exhibitions, and Christmas floral workshops.
For many long-time customers, these gatherings have become a yearly tradition.
They often tell us:
“Thank you, Elsa, for taking care of us like friends every year. I’ve never loved a brand for this long. As one of Elsa’s close friends, I feel so lucky – I’ll support ElsaGusa forever.”
Another guest once shared:
“I was going through bullying and setbacks at work, far away from my hometown in the south of Taiwan. When I came here and met Elsa, she invited me to sit down and talk. Suddenly, I felt like I had found a home in Taipei. As I spoke, I couldn’t help but cry.”
For us, this is what ElsaGusa truly means: a place where your skin is cared for, your story is heard, and you don’t have to pretend to be okay.
The Quiet Power of Writing – And a Final Thought
Maybe all of this is also the quiet power of writing.
Elsa’s skincare books have been discovered by overseas Chinese around the world, and have even impressed readers in the United States and Japan.
Wherever you are in the world, we would love to stay by your side as a trusted partner on your journey to calmer, healthier skin.
For some travelers, the biggest reason to visit Taiwan is not a landmark or a restaurant – it’s the fact that ElsaGusa lives here.
We always care.